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2012 Global Trends Database

A Consumer Opportunity Study

As the world flattens, understanding global consumer markets and opportunities has never been more important. NMI's unique consumer insight tools across sustainability, health and wellness and healthy aging measure trends, identify unmet needs, and standardize your evaluation and assessment of global opportunities around the world.

Building from previous global studies in 23 countries, NMI's 2012 global research will allow sponsor participants the ability to explore various attitudes, behaviors, and interest in new products/services across countries.

Research Scope

  • 1,000 respondents (nationally representative) in each country
  • The research will focus on the impact of a range of trends that are impacting consumers' lifestyles including sustainability, health and wellness and healthy aging
  • Multiple industry focus, including consumables, durables, financial services, technology, home improvement, apparel, automotive, others

Topics Include:

  • Attitudinal and behavioral trend alignment
  • Product/service purchase patterns
  • Satisfaction with current products/services used
  • Drivers and barriers to purchase decisions
  • Sources of influence and information
  • The impact of price, brand, etc.
  • NMI's consumer segmentation model(s)
  • Complete demographics

2012 Countries Include (additional countries to be added based on sponsor interest)

  • Australia
  • Columbia
  • Korea
  • Spain
  • Vietnam
  • Brazil
  • France
  • Malaysia
  • Taiwan
  • Canada
  • Germany
  • Mexico
  • Turkey
  • Chile
  • India
  • Poland
  • UK
  • China
  • Israel
  • Russia
  • Venezuela

Trended research in the U.S. conducted separately.

Client Opportunities

  • A limited number of clients will have the opportunity to include proprietary questions
  • Contact NMI for a quote based on your specific countries of interest

Timing

  • Participation deadline: March 15, 2012
  • In field: Q2 2012
  • Results: Q3 2012

Contact NMI for more information.

 

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