Ideation/Brainstorming Sessions
New ideas. That's all we want from these creative brainstorming sessions; from developing one idea to developing a searchable database of hundreds. How do they fit within current competencies? How do they align with consumer trends? What would be a unique product?

NMI utilizes a range of approaches to creatively develop new concepts: from in-house sessions to professional "super groups" to maximize the thinking, develop a wide range of ideas, capture the winners, and develop actionable ideas for marketplace implementation.

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Qualitative Concept Development/Research
Exploration. This defining point of qualitative research represents taking select ideas to relevant targets to explore their likes, dislikes, and other ideas. Many different methodologies exist. Learn more by clicking on qualitative research.

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Quantitative Concept Insight/Research
Direction. Whether you're looking for specific measures—such as purchase intent, frequency of use, or levels of believability—or need an integrated volumetric study, the objective of quantitative concept research is to statistically evaluate and assess key measures of in-market viability and success. Learn more by clicking on quantitative research.

Oftentimes, concept tests will be conducted through our proprietary HealthBeat Interactive monthly omnibus consumer research methodology. Additionally, the use of the HWTD or LOHAS consumer databases, can begin the concept development process with an analysis of specific product attributes, attitudes, and purchase behaviors.

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