The Evolution of the Healthy/Premium Market for Personal Care

The personal care industry has often been considered to be on the outskirts of the health and wellness industry. However, given that 45% of consumers believe that the personal care products they put on their skin are just as important as the healthy and natural foods they consume, the implications of personal care product ingredients for consumers are critical. This consumer research study will provide in-depth analysis of the following:

• NMI's proprietary consumer segmentation of the personal care shopper
• How consumers are integrating personal care into a healthy lifestyle
• Which product categories are poised for growth
• Believability of natural/organic personal care product benefits
• The impact of LOHAS (Lifestyles of Health & Sustainability)
• The concept of "Beauty From Within"
• Sources of influence

Product categories include:

• Skin/Body care
• Hair care
• Oral care
• Cosmeceuticals
• Men's personal care
• Cosmetics           
• Spa/Salon  
• Aromatherapy
• And much more

Summary Research Objectives

• Quantify consumer behavior across healthy/premium personal care products
• Assess consumer awareness across specific brands/products
• Assess specific brand/product usage
• Identify purchase drivers by consumer/product segment
• Establish consumer purchase patterns across a variety of channels, including: health & natural food  stores, supermarkets, drug stores, department stores, specialty stores, catalog/mail order, television and the Internet
• Identify consumer appeal of specific ingredient types
• Measure reasons for usage of healthy/premium personal care products

Research Methodology

• Data mining of seven years of NMI research of more than 200,000 consumers
• Health & Wellness Consumer Trends DatabaseTM
• LOHAS Consumer Trends DatabaseTM
• ESP TM — E-Screener Panel
• Primary quantitative research of 5,000 U.S. general population adults
• Online methodology
• Data will be post-weighted and matched to U.S. Census
• Results will be statistically significant at the 95% confidence level to +/- 1.4%

Sponsor Deliverables

• Includes one minute of survey time for proprietary questions
• Inclusion of up to three (3) proprietary brands of sponsor's choice
• Custom data tables on all core and client proprietary data (up to 20 custom banner points)    
• Custom analysis and written report on core and client proprietary data

For more information or to participate, please contact Maryellen Molyneaux.