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Overview
Baby Boomers' impact on society
is well known. As this large consumer segment continues to
age, they develop different attitudes, behaviors, interests,
lifestyle activities, and needs than in previous life stages.
Boomers are also taking a different approach to managing
their physical, social, financial, and emotional health and
well-being than have previous generations. NMI has created
a consumer research study designed to gain quantitative
insight into the Baby Boomer Market.
- Understand how the Boomer market approaches all facets
of healthy aging
- Explore the unique, differentiated, and changing needs
of Boomer adults
- Identify gaps and opportunities among the Boomer population
- Find effective communications strategies for use in marketing
to Boomers
- Reinvent various facets of healthy aging activities
Research Methodology/Scope
- Quantitative research of 1,000 U.S. consumers (oversample
of Boomer population groups)
- Insight into physical, social, financial, emotional and
spiritual health across a range of attitudes, behavior,
product usaage patterns, and other measures
- Covers multiple products, services and industries
- Topics cover media usage patterns,
branding/advertising preferences, the role of healthcare,
technology, caregiving, travel, lifestyle activities
and many others
Sponsor Deliverables
- Proprietary/custom questionnaire space within the research
- Custom data tables across all core and proprietary questions
- Customized, written analysis
- Boomer General Report
For more information on this research study, please contact Steve
French.
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