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Overview

NMI's Health and Wellness Trends Database (HWTD) is an essential and comprehensive resource for measuring consumer attitudes, behavior patterns, product usage, lifestyles and demographics—all surrounding the world of health and wellness.


The HWTD contains in-depth consumer data within the world of health and wellness, including food & beverage, VMHS, alternative healthcare, weight loss, personal care, retail, & nutritional ingredients.

Robust in content, the HWTD can be customized to analyze millions of data points and thousands of specific consumer segments—with valuable implications to any business within health and wellness. Since 1999, this comprehensive, annual study among 2,000+ U.S. general population households has been used for a variety of business initiatives, including:

  • Strategic planning
  • Concept development
  • Marketing communications
  • Branding
  • Sales applications
  • Consumer segmentation
  • And many others

HWTD Measures

Drivers of a healthy, balanced lifestyle

Nutrients perceived as deficient in diet

Nutrition-related terminology awareness

Channels and retailers shopped

Specific food & beverage products used

Specific dietary supplements used

Usage of Rx, vegetarian products, hormone replacement, and others

136 attitudinal statements regarding health, nutrition, and diet

Important food, beverage, and dietary supplement product attributes

Sources of influence

Publications read and news sources used

Branding and brand adoption patterns

Weight management activities used & corresponding levels of success

Reasons for entry and exit into 14 specific categories

Health and medical conditions being actively managed or treated

Association of specific ingredients with multiple health benefits

Product types preferred for preventing and treating specific conditions

Awareness / usage of specific brands (food & beverage, VMHS, personal care)

Attitudes regarding sweeteners

Away-from-home eating behaviors and attitudes

Merchandising expectations and standards

Lifestyle measures across 25 activities

Complete demographics

Much more!

Contact Bob McNabb for more information.

 

 

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