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Health & Wellness Trends Database™
2006 Sponsorship Packages
The Natural Marketing Institute's Health & Wellness
Trends Database (HWTD) is a unique tool for generating
consumer insight. It can be used for a variety of business
applications including consumer profiling, trend analysis,
targeting, marketing strategy, business planning, product
development, and much more.
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Based on annual nationally-projectable
survey, statistically valid to +/-2%, providing
2,000+ primary grocery shopper and 2,700+ general population
respondents
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Includes NMI's proprietary
segmentation with over 40 key database variables to
identify five unique U.S. consumer segments: WELL BEINGS™,
FOOD ACTIVES™, MAGIC BULLETS™, FENCE
SITTERS™ and EAT DRINK AND BE MERRYS™
Robust in content, the HWTD can be customized
to analyze millions of data points and thousands of specific
consumer segments — with valuable implications to
any business within health and wellness. Choose from three
sponsorship packages:
For pricing or other information, please contact Bob
McNabb.
Package: BASIC |
Description |
Proprietary Question Space |
2 minutes
in survey |
Analysis of Proprietary
Content |
Custom analysis/written
report |
Core Trend Analysis |
Written
report |
Health & Wellness Trends
Report |
200+ page
syndicated report; hard copy |
Custom data tables (across
all core and proprietary questions |
Gen Pop;
5 NMI consumer segments; 10
custom points |
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Package: PREMIUM |
Description |
Proprietary Question Space |
2 minutes
in survey |
Analysis of Proprietary
Content |
Custom analysis/written
report |
Core Trend Analysis |
Written
report |
Health & Wellness Trends
Report |
200+ page
syndicated report; electronic version, internal site
rights |
Custom data tables (across
all core and proprietary questions) |
Gen Pop;
5 NMI consumer segments; 20 custom points |
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Ad Hoc Custom Analysis |
150 Custom data pulls* (1 data pull=1
consumer group across one question/measure set for
one year) |
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Package: ON-DEMAND |
Description |
Proprietary Question Space |
2 minutes
in survey |
Analysis of Proprietary
Content |
Custom analysis/written
report |
Core Trend Analysis |
Written
report |
Custom Trended Analysis |
2 consumer
groups; 10 measure sets; 8 years of data
|
Health & Wellness Trends
Report |
200+ page
syndicated report; electronic version, internal site
rights |
Custom data tables (across
all core and proprietary questions) |
Gen Pop;
5 NMI consumer segments; 30 custom points |
Ad Hoc Custom Analysis |
300 Custom data pulls*
(1 data pull=1 consumer group across one question/measure
set for one year) |
*Available on an as-needed basis; one year contract timing.
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