Management Team
Linda Povey, Vice President of Strategic Consulting
As a marketing strategist and brand creator for the past twenty-five years, Linda has developed enduring brands from strategic concept through creative execution for a wide range of best in class consumer organizations. As Vice President of Strategic Consulting for NMI, Linda integrates health, wellness and sustainability trends into the brand identities and product offerings of clients including Nestlé, Coca Cola, McCormick, Bausch & Lomb, Honest Tea and Canyon Ranch. Linda received a B.A. in Art History and Political Science from Ithaca College and is a Professor of Brand Strategy and Account Planning at the University of the Arts in Philadelphia.
215.513.7300, ext. 234 — This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Diane Ray, Vice President of Strategic Innovation
Diane brings 25 years of market research, new product conceptualization and strategic consulting expertise to her role at NMI including creative processes for various business objectives from new product development to strategic planning. She has provided technical capabilities, cross-functional team experience, marketing insights and an international perspective to international corporations such as Astra-Zeneca, Johnson & Johnson, Kimberly-Clark Corporation, CIBA Vision, Campbell's Soup Co, Pepsico, Herr Foods, Armstrong World Industries, Pergo, Inc, PECO Energy, Eastman Kodak, NASA and Sprint to name only a few. Diane holds a Master's degree in Business Administration from the Wharton School of the University of Pennsylvania
215.513.7300, ext. 231 — This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Debra Walker-Ottinger, Vice President of Strategic Consulting
Debra brings 20 years of global marketing, innovation, segmentation and management acumen to NMI. She has worked as a consultant to clients in categories such as food and beverage, natural products, pharmaceutical and renewable energy among others. She has been instrumental in driving sales growth for a variety of corporations. Debra holds a Bachelor's degree in Business Administration and Russian Studies from Muhlenberg College.
215.513.7300, ext. 237 — This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Gwynne Rogers, Senior Business Director
Gwynne's specialty, strategic analysis and planning for LOHAS related organizations, evolves from her Masters in Environmental Management and MBA from Duke University. Since joining NMI in 2002, Gwynne has worked with a wide variety of clients, including Ben and Jerry's, Aveda, Aramark, ConAgra, DuPont, Honda, Ford, Weyerhaeuser, and EPA (Energy Star). She is an expert in understanding the LOHAS consumer and their expectations for products and companies, and assisting clients to capitalize on this consumer segment. She is a frequent speaker at many industry events and conferences and her expertise is regularly utilized by a range of media sources.
215.513.7300, ext. 227 — This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Jan Nash, Director of Market Research
With an M.A. in Applied Market Research, Jan equips the NMI team with 20 years of market research experience in the consumer and pharmaceutical industries. Her expertise includes both qualitative and quantitative research across many methodologies. She has performed primary research for companies such as The Discovery Channel, The Washington Post, Ortho-McNeil, Pfizer, Ross and other well-known national clients.
215.513.7300, ext. 215 — This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Kirsten Wingenbach, Director of Advanced Analytics
Kirsten's 20 years of research experience includes federally funded academic research and extensive new product development work. Creative and well-rounded, Kirsten has developed functional expertise in segmentation research, customer satisfaction, product/line optimization, media research, advertising tracking, and predictive modeling. She has a BA from Michigan State University and has completed extensive graduate course work in research methodology and statistics at the doctoral level.
Nancy White, Director of Marketing
Nancy brings 25 years of marketing and public relations expertise to NMI. She has worked for a variety of advertising and marketing firms developing integrated marketing, public relations and sales promotion programs for business to business and consumer clients in industries such as healthcare, insurance, consumer packaged goods, utilities, environmental science and financial services. Specific client experience includes Aetna Health Inc., Aventis Environmental Science, Holy Redeemer Health System, Hahnemann University, Commerce Bancorp, and US Energy Partners, among others. Nancy holds a degree in communications from Centenary College.
215.513.7300, ext. 225 — This e-mail address is being protected from spambots. You need JavaScript enabled to view it.