Shoppers Want More Selection of Environmentally-Friendly Products; Seize the Opportunity

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December 17, 2013

  Shoppers Want More Selection of Environmentally-Friendly Products; Seize the Opportunity 

smart shopper


Significantly more Millennials than all other generations want more selection of e-friendly products. This highlights a prime opportunity for retailers to meet the growing demands of younger consumers for more sustainable, socially and environmentally responsible products. 





 % consumers who indicate: “I would buy more environmentally friendly products and services if there was more selection available where I shop”.

environmentally friendly products graph


Source: NMI’s 2013 LOHAS Consumer Trends Database

To learn more about NMI’s Trend Insights or other unique opportunities, contact This email address is being protected from spambots. You need JavaScript enabled to view it.




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