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Shoppers Want More Selection of Environmentally-Friendly Products; Seize the Opportunity

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December 17, 2013

  Shoppers Want More Selection of Environmentally-Friendly Products; Seize the Opportunity 

smart shopper


Significantly more Millennials than all other generations want more selection of e-friendly products. This highlights a prime opportunity for retailers to meet the growing demands of younger consumers for more sustainable, socially and environmentally responsible products. 





 % consumers who indicate: “I would buy more environmentally friendly products and services if there was more selection available where I shop”.

environmentally friendly products graph


Source: NMI’s 2013 LOHAS Consumer Trends Database

To learn more about NMI’s Trend Insights or other unique opportunities, contact Amanda.Jones@NMIsolutions.com




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