December 17, 2013
Shoppers Want More Selection of Environmentally-Friendly Products; Seize the Opportunity
Significantly more Millennials than all other generations want more selection of e-friendly products. This highlights a prime opportunity for retailers to meet the growing demands of younger consumers for more sustainable, socially and environmentally responsible products.
% consumers who indicate: “I would buy more environmentally friendly products and services if there was more selection available where I shop”.
Source: NMI’s 2013 LOHAS Consumer Trends Database
To learn more about NMI’s Trend Insights or other unique opportunities, contact Amanda.Jones@NMIsolutions.com