ESP™ - E-Screener Panel

Trying to conduct quantitative consumer research or track low-incidence consumer segments can be challenging and costly. ESP's versatility makes it simple and affordable.

How does ESP work?

• NMI periodically surveys a nationally representative online consumer panel of 40,000+ U.S. adults
• NMI's ESP screens for awareness/usage patterns across many low-incidence categories, brands and products, ingredients, diets, health conditions, physical activities, magazine readers, healthcare services, retailers shopped, and many others
• NMI retains these screened participants for follow-up studies, allowing clients to access their targets for a fraction of the cost of other studies

ESP allows you to:

• Discover awareness levels, usage rates, and other behavior patterns among these low-incidence measures
• Conduct NMI primary quantitative studies with the pre-screened consumer groups and save up to 50% off the cost of primary custom research
• Analyze demographics, cross-usage, trends, and more using existing ESP databases
• Track any brand, category, topic over time