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LENS®
LENS is an innovative, patented, proprietary research tool with applications across your enterprise.
Fast, differentiated, predictive and actionable.
From market assessment to concept optimization to customer satisfaction — or any stop in between.
The LENS qualitative and quantitative tool helps you understand:
- What approach resonates best with your target
- Who is most attracted to your approach
- Why your approach is a winner
The LENS optimization tool builds decision-making confidence.
LENS is fast
- Provides real-time online viewing
- Turnaround results in just 5-7 days
- Easy manipulation of data for quick learning
- Allows for iterative development, applied learning
- Dashboard reporting, benchmarking, tracking and detailed analysis
LENS is differentiated
- Automatic NMI segmentation screening options
- Ties to ACNielsen/IRI, BASES and MRI
- Automated driver analysis, rating sets and verbatims
LENS is predictive
- Self-norming, relative ranking = less noise, highly predictive
- Precision, ability to discriminate
- Predictive and conclusive patented technology - powered by Linescale
LENS is actionable
- Identification of key drivers of acceptance and rejection
- Delivery of what wins and why it wins
Rating Scores
Rating scores are "self-norming;" that is, the respondent establishes his personal frame of reference via selection of first and second favorites on a scale. On this scale, there are 1000 points of differentiation.
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