LOHAS Asia-Pacific Reports
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Reports are available for the following countries:
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Consumers around the world breathed a collective sigh of relief when the first decade of the 21st century passed into history on January 1, 2010. A decade characterized with bubbles popping, political, corporate, sports star scandals, terrorism becoming part of the daily news cycle, and international turmoil concluded with the worst financial crisis since the Great Depression. Consumers have every reason to be exhausted and even a bit skeptical.
However, the downturn that followed the financial crisis gave rise to some interesting changes:
- Climate change arrived on Asia's agenda in a big way, and has not gone away despite Asia bouncing back strongly in 2010. In fact, there are several countries in Asia seeking to take a lead in climate change technology and the business of climate change – China and Singapore are two good examples.
- Companies are taking greater responsibility for their actions in the marketplace - internalizing externalities - many times without external regulation.
- Consumers are making small but meaningful changes in their day-to-day lives to both lighten their footprint on the environment and to be physically healthier.
- Mainstream consumers are awakening to sustainability and identifying points of relevance to their lives.
- Meanwhile, LOHAS consumers (the environmental stewards) continue to evolve and push for greater accountability – demanding ever-greener products and deeper behavioral commitment on their part.
Whilst Asia did not escape the financial turmoil and economic downturn, it has recovered faster than the West. Although there is a danger of going back to the unthinking consumption patterns of pre-crisis, there is evidence to suggest that Asian consumers are starting to place more value on quality of life and the environment when assessing their purchase decisions.
NMI pioneered quantifiable consumer research on the health, sustainability, environment, and social issues space in America in 2002, long before it was mainstream, covered in the daily news, or commonly discussed in Fortune 500 boardrooms. Despite the challenges of the past decade, and 2009 in particular, it is as clear as ever that sustainability is here to stay, that it drives business strategy, returns positive results to shareholders, and appeals to consumers across the green spectrum.
Introduction to NMI/APAC LOHAS Asian Reports
2010 APAC LOHAS Study
NMI's Lifestyles of Health and Sustainability (LOHAS) Segmentation Model
LOHAS Database Topic Areas
Segmentation Methodology
2010 South Korean LOHAS Consumer Segmentation Model
The LOHAS Consumer
NATURALITES
DRIFTERS
CONVENTIONALS
UNCONCERNEDS
A Difference in Orientation Separates the Segments
LOHAS Segmentation: South Korea versus US
LOHAS Lifestyles - Attitudes and Behaviors
Future of Environmentalism
Motivations to Protect the Environment
Changing Behavior to Minimize Global Warming
Top Social/Economic/Environmental Concerns
Motivation to Do More for the Environment
Future Involvement in Protecting the Environment
Drivers for Increased Environmental Involvement
Who Is, and Who Should Be, At Forefront of Environmental Protection
Cultural Differences in Environmentally-Friendly Activities
Current Recycling Behaviors
Changes in Recycling Behavior
Differences in Recycling Behavior By LOHAS Segment
Economic vs. Environmental Priorities
Diffidence About Ability to Impact the Environment
Attitudes Toward Western Lifestyles
Emphasis on Living Harmoniously
General Shopping Behavior & Attitudes
Interest in Sustainable Products
Opportunity Gap for Offering Environmentally Friendly Products
Willingness to Pay a Premium for Green Products
Segments Most Willing to Pay 20% More
Interest in Green Product Alternatives - Top Tier Categories
Interest in Green Product Alternatives - Second Tier Categories
Interest in Environmentally-Friendly Categories by Country
Purchase Influences for Environmentally-Friendly Products
Barriers to Purchase of Environmentally-Friendly Products
Consumers' Role as Personal Influencers for Environmentally-Friendly Products
Allegiance to Domestic Products
Shopping Behavior - Food & Beverage Category
Importance of Healthy Eating
Types of Foods/Beverages Purchased
Importance of Attributes in Food/Beverage Purchases
Priority of Taste Over Health
Impact of Food & Beverage Labels
Attitudes Toward "Western" Food Influences
Motivation to Lose Weight
Environmental Impact of Food/Beverage Products
Shopping Behavior - Personal Care Category
Usage of Natural/Organic Personal Care
Environmental Impact of Personal Care Products
Top Personal Care Product Attributes
Shopping Behavior - Household Goods Category
Usage of Green Household Products
Usage of Green Household Products - By Segments
Purchase Drivers for Household Cleaning Products
Environmental Impact of Household Cleaning Products
Seal and Certifications
Impact of Green Seals and Certification Marks on Purchase
Consumer Recognition and Impact of Certifications - Top Tier Recognition
Consumer Recognition and Impact of Certifications - Second Tier of Recognition
Impact of Seals on Purchase Behavior - By LOHAS Segment
Corporate Social Responsibility Dynamics
Importance of CSR
Concern with Socially Responsible Business
Impact of CSR Efforts
Corporate Behavior and Purchase Behavior
Changes in Corporate Social Responsibility
Endorsements for Promoting CSR Efforts
Understanding Corporate Sustainability
Interest in Learning What Companies Are Doing Regarding Environmental/Health Issues
Interest in Learning What Companies Are Doing Regarding Social/Economic Issues
Packaging Dimensions
Attitudes Toward Product Over-Packaging
Interest in Paying More for Green Packaging
Travel and Vacation Category
Consideration of the Environmental Impact of Travel
Interest in Hotels With Green Offerings
Interest in Eco-Friendly Vacations
Appeal of Various Types of Travel Vacations
Demographic Summary
Availability of Additional LOHAS Studies…
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