Research Reports
NMI's research reports are written from a strategic standpoint combined with real-life insight. Data are presented clearly in a variety of charts and graphs and accompanied by commentary providing insight on why movements are taking place. The objective behind each report is to help guide business decisions at both the product and company level across many issues, consumer groups, and perspectives.
Health & Wellness Trends Report – US
Natural Marketing Institute (NMI) is pleased to present its 2010 Health and Wellness Trends Report™ (HWTR), our comprehensive report on the health and wellness marketplace and its consumers, now with eleven years of data based on large, comprehensive surveys of the U.S. general population. Nine chapters, Health and Wellness Consumer Segments, Sales, Health Drivers, Healthy Eating, A Generational View Of Health, Functional Opportunities and Healthy Ingredients, Eco-friendly: Sustainable to Organic, Shopping for Health, and Economic Impact provide almost 200 pages of data and commentary to the reader.
Consumer Trends in Healthy Aging
The post war boom opened up a whole new world of prosperity and technological advances which followed Boomers throughout their childhood and into adulthood. In fact, due to their sheer size, Boomers have been responsible for the growth of many industries which catered to them throughout their life. However, as they are now entering their 50's and 60's, coupled with economic uncertainty, Boomers are reevaluating their lives. They are looking to regain their footing, to reinvent themselves and find their relevance once again.
A Look at Key Sustainability Trends in the U.S.
It has been 11 years since NMI first generated insight into the LOHAS (Lifestyles Of Health And Sustainability) market and quantitatively developed its leading-edge general population segmentation model. During that time, the market has shifted from one of denying that sustainability is an important market force to vigorously embracing it, and from a "boom" economy to one that is significantly more cautious..
LOHAS Global
NMI designed the Global LOHAS Consumer Trends Database® (LCTD) in 2010 to measure and describe the global marketplace for LOHAS products/services, the consumers that use them, consumers' expectations of corporate behavior, and attitudes toward environmental and social issues. Particular attention is paid to consumers' attitudes, behaviors, psychographics, lifestyle activities, and product/service usage patterns in order to provide readers with the information they need to capitalize on growing sustainability and corporate responsibility initiatives.
LOHAS - Asia Pacific
Consumers around the world breathed a collective sigh of relief when the first decade of the 21st century passed into history on January 1, 2010. A decade characterized with bubbles popping, political, corporate, sports star scandals, terrorism becoming part of the daily news cycle, and international turmoil concluded with the worst financial crisis since the Great Depression. Consumers have every reason to be exhausted and even a bit skeptical.
Understanding the Canadian LOHAS Consumer
Canada, a nation of 34 million people, is often seen as the US’ quiet neighbor to the north, and one that falls between the US and Europe on the ideological sustainability spectrum. Too often, consumer research in Canada relies on applying some basic assumptions to US research, leaving the researcher with, at best, a fuzzy marketplace snapshot.
Understanding the European LOHAS Consumer
Conducted in partnership with Porter Novelli’s (PN) first EuroPN Styles study, the data and analysis in this report were fielded in July 2007 via a primary consumer survey of 16,000+ adults, 2,000+ in each of eight countries: Belgium, France, Germany, Italy, Netherlands, Portugal, Spain and the United Kingdom. The results of this survey are nationally projectable to each country’s adult online population and statistically valid at the 95% confidence level +/- 2%. The data have been post-weighted to match multiple census demographic measures. The study utilized a leading online research firm, and was designed, managed, and analyzed by NMI and PN.
Nutritional Supplement/OTC/Rx Consumer Insights Report
Natural Marketing Institute (NMI) is pleased to present The Nutritional Supplement / OTC / Rx Consumer Insight & Market Opportunity Report. This is NMI's most in-depth endeavor in researching and analyzing the nutritional/dietary supplement market from the consumer perspective, including over 100 pages of consumer attitudes, behaviors and product usage patterns. Every page offers unique insights with the presentation of charts, graphics or tables accompanied by analysis and commentary on associated market elements and key opportunities.