Research Reports

Natural Marketing Institute (NMI) is pleased to present its 2010 Health and Wellness Trends Report™ (report-top), our comprehensive report on the health and wellness marketplace and its consumers, now with eleven years of data based on large, comprehensive surveys of the U.S. general population. Nine chapters, Health and Wellness Consumer Segments, Sales, Health Drivers, Healthy Eating, A Generational View Of Health, Functional Opportunities and Healthy Ingredients, Eco-friendly: Sustainable to Organic, Shopping for Health, and Economic Impact provide almost 200 pages of data and commentary to the reader.

It has been nine years since NMI conducted the first of what was to become an annual research study on the Lifestyles Of Health And Sustainability (LOHAS) marketplace. In 2002, only a few companies were talking about sustainability. Most of our conversations involved discussion about what "sustainability" was, how it was relevant to our clients' businesses, and how it could be used to gain strategic advantage.

The post war boom opened up a whole new world of prosperity and technological advances which followed Boomers throughout their childhood and into adulthood. In fact, due to their sheer size, Boomers have been responsible for the growth of many industries which catered to them throughout their life. However, as they are now entering their 50's and 60's, coupled with economic uncertainty, Boomers are reevaluating their lives. They are looking to regain their footing, to reinvent themselves and find their relevance once again.

Natural Marketing Institute (NMI) is pleased to present The Nutritional Supplement / OTC / Rx Consumer Insight & Market Opportunity Report. This is NMI's most in-depth endeavor in researching and analyzing the nutritional/dietary supplement market from the consumer perspective, including over 100 pages of consumer attitudes, behaviors and product usage patterns. Every page offers unique insights with the presentation of charts, graphics or tables accompanied by analysis and commentary on associated market elements and key opportunities.

Canada, a nation of 34 million people, is often seen as the US’ quiet neighbor to the north, and one that falls between the US and Europe on the ideological sustainability spectrum. Too often, consumer research in Canada relies on applying some basic assumptions to US research, leaving the researcher with, at best, a fuzzy marketplace snapshot.

Fortunately, with this report, that is no longer the case for the LOHAS market. In 2009, NMI conducted the first thorough primary analysis of the LOHAS (Lifestyles Of Health And Sustainability) consumer marketplace in Canada.

Conducted in partnership with Porter Novelli's (PN) first EuroPN Styles study, the data and analysis in this report were fielded in July 2007 via a primary consumer survey of 16,000+ adults, 2,000+ in each of eight countries: Belgium, France, Germany, Italy, Netherlands, Portugal, Spain and the United Kingdom. The results of this survey are nationally projectable to each country's adult online population and statistically valid at the 95% confidence level +/- 2%. The data have been post-weighted to match multiple census demographic measures. The study utilized a leading online research firm, and was designed, managed, and analyzed by NMI and PN.

NMI designed the Global LOHAS Consumer Trends Database® (LCTD) in 2010 to measure and describe the global marketplace for LOHAS products/services, the consumers that use them, consumers' expectations of corporate behavior, and attitudes toward environmental and social issues. Particular attention is paid to consumers' attitudes, behaviors, psychographics, lifestyle activities, and product/service usage patterns in order to provide readers with the information they need to capitalize on growing sustainability and corporate responsibility initiatives.

Single Division Site License: Includes PDF, PPT with access to charts and site rights for internal network usage across one company division/location.

Price: $5,000

NMI designed the Global LOHAS Consumer Trends Database® (LCTD) in 2010 to measure and describe the global marketplace for LOHAS products/services, the consumers that use them, consumers' expectations of corporate behavior, and attitudes toward environmental and social issues. Particular attention is paid to consumers' attitudes, behaviors, psychographics, lifestyle activities, and product/service usage patterns in order to provide readers with the information they need to capitalize on growing sustainability and corporate responsibility initiatives.

Multiple Division Site License: Includes PDF, PPT with access to charts and site rights for internal network usage across more than one company division/location.

Price: $10,000

Consumers around the world breathed a collective sigh of relief when the first decade of the 21st century passed into history on January 1, 2010. A decade characterized with bubbles popping, political, corporate, sports star scandals, terrorism becoming part of the daily news cycle, and international turmoil concluded with the worst financial crisis since the Great Depression. Consumers have every reason to be exhausted and even a bit skeptical.

Whilst Asia did not escape the financial turmoil and economic downturn, it has recovered faster than the West. Although there is a danger of going back to the unthinking consumption patterns of pre-crisis, there is evidence to suggest that Asian consumers are starting to place more value on quality of life and the environment when assessing their purchase decisions.

Single Division Site License: Includes PDF, PPT with access to charts and site rights for internal network usage across one company division/location.

Price: $3,000

Consumers around the world breathed a collective sigh of relief when the first decade of the 21st century passed into history on January 1, 2010. A decade characterized with bubbles popping, political, corporate, sports star scandals, terrorism becoming part of the daily news cycle, and international turmoil concluded with the worst financial crisis since the Great Depression. Consumers have every reason to be exhausted and even a bit skeptical.

Whilst Asia did not escape the financial turmoil and economic downturn, it has recovered faster than the West. Although there is a danger of going back to the unthinking consumption patterns of pre-crisis, there is evidence to suggest that Asian consumers are starting to place more value on quality of life and the environment when assessing their purchase decisions.

Multiple Division Site License: Includes PDF, PPT with access to charts and site rights for internal network usage across more than one company division/location.

Price: $6,000