The post war boom opened up a whole new world of prosperity and technological advances which followed Boomers throughout their childhood and into adulthood. In fact, due to their sheer size, Boomers have been responsible for the growth of many industries which catered to them throughout their life. However, as they are now entering their 50's and 60's, coupled with economic uncertainty, Boomers are reevaluating their lives. They are looking to regain their footing, to reinvent themselves and find their relevance once again.