LOHAS Canada

Canada, a nation of 34 million people, is often seen as the US’ quiet neighbor to the north, and one that falls between the US and Europe on the ideological sustainability spectrum. Too often, consumer research in Canada relies on applying some basic assumptions to US research, leaving the researcher with, at best, a fuzzy marketplace snapshot.

Fortunately, with this report, that is no longer the case for the LOHAS market. In 2009, NMI conducted the first thorough primary analysis of the LOHAS (Lifestyles Of Health And Sustainability) consumer marketplace in Canada.