NMI's Proprietary Databases

proprietary databases

 

NMI's syndicated databases are comprehensive, timely and insightful

  • Initial 15+ years of data from 500,000+ consumers in 20+ countries
  • General population, nationally projectable annual studies
  • In-depth coverage across health, wellness, sustainability and healthy aging

Health & Wellness Trends Database®

Health & Wellness

NMI's most comprehensive database on consumer health and wellness attitudes, behaviors, product attribute desires and usage patterns, health conditions, psychographics, demographics, and much more across 100+ product categories and 20 shopping channels across the U.S. and 20+ countries since 1999.

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Sustainability Consumer Sustainability Trends Database®

Health & Wellness

The original and only global database devoted to the Lifestyles Of Health And Sustainability market; analyzes consumer values and ethical consumption behaviors related to the environment, society, and corporate responsibility. Includes more than 15 industry sectors in 20+ countries since 2002.

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Healthy Aging Database™

Health & Wellness

NMI examines the role of aging and provides generational comparisons across a comprehensive range of physical, social, financial, emotional and many other health drivers with regard to a range of attitudes, behavior, product usage patterns, marketing approaches, health issues, and other measures related to healthy aging opportunities. Includes more than 20 industries and currently conducted in the U.S. since 2005.

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Supplements/OTC/Rx Database™

Health & Wellness

This database is NMI's most comprehensive and robust data collection vehicle which examines the intersection and interconnectedness of dietary supplements, OTC medications and pharmaceuticals. It contains the most in-depth range of consumer attitudes, behaviors, usage levels of 80+ products, usage drivers, sources of influence, multiple classes of trade, among many other topics. Currently conducted in the U.S. since 2006.

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