Health & Wellness Trends Database®

Additional Data Points

• Healthy lifestyle drivers
• Diet, nutrition and ingredients
• Attitudinal statements and beliefs
• Fortification/functionality
• Condition management
• Usage patterns across foods, supplements, healthcare, 100+ categories
• Shopping/Dining Behavior
• 100+ Brands, influence and media
• Spending patterns/economic changes
• Lifestyle & demographic measures

Contact NMI for information on the 2012 Study!

• Most comprehensive data available on health and wellness; based on attitudes, behavior and product usage within the world of health and wellness
• Annual consumer research among U.S. general population adults and primary grocery shoppers
• Currently 13 years of trended data: 1999 through 2011, inclusive; a total of 45,000+ consumers in the database
• Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.2%
• 2010 survey was conducted on-line among 5,637 general population consumers; 4,801 primary grocery shoppers are also identified
• Conducted via on-line methodology
• Check out NMI's proprietary Health & Wellness and Organic consumer segmentations