Healthy Aging Database™ Tracking consumers annually since 2005!

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Healthy Aging DatabaseTM (HAD), Since 2005, 11 Years of Data

  • Examines the Role of Aging, 200+ Attitudes, Drivers
  • Physical, Social, Financial, Emotional and other Health Drivers
  • Opportunities across 20+ Industries
  • Healthy Aging Segmentation

The Healthy Aging Database® Summary Content & Scope

  • Looks beyond physical health across dozens of dimensions
  • Examines general population adults (healthy aging is not just relevant to the aged)

Research is used to:

  • Identify drivers of shifting paradigms
  • Determine unmet needs
  • Explore underlying attitudes
  • Identify marketplace opportunities
  • Discover NMI's proprietary Healthy Aging (18+) segmentation

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NMI's Healthy Aging Database® Methodology

  • Quantitative study since 2005, now with 11 years of trended NMI data based on 35,000+ comprehensive interviews
  • January 2016 research of U.S. adults comprised of 3,465 general population adults 18+, including Millennials, Gen X, Boomers & Matures
  • Nationally projectable and balanced to U.S. Census data across key demographics: gender, age, income, education, region, and race
  • Statistically significant at the 95% confidence level to +/- 1.5%
  • Conducted via online research methodology

For more information on any subject within this document contact your NMI rep, or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will get back to you asap!

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