LOHAS Consumer Trends Database®

Additional Data Points

• 200 LOHAS-related attitudes, concerns about issues, CSR, etc.
• 100+ Category and brand usage patterns
• Green behaviors
• Shopping patterns
• Sources of influence, media consumption
• Complete demographics

Contact NMI for information on the 2012 Study!

• Quantifies the size of the consumer market for environmentally and socially responsible products and services
• Measures the importance of environment and societal issues as well as corporate social responsibility
• Explores environmentally conscious behavior
• Determines consumer usage of LOHAS products and services
• Annual tracking study in U.S. since 2002 and globally since 2005. U.S. will have 10 years of trends with 2012 survey.
• Online methodology
• 4,000+ U.S. adults in 2011, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 2%
• 87,500 total global adults
• Discover NMI's proprietary LOHAS consumer segmentation