Data Source: NMI’s Lifestyles Of Health And Sustainability (LOHAS) Database

lifestyles-of-health-and-sustainability

U.S. Sustainability Consumer Trends Database® Overview

USA Sustainability Trends DatabaseTM (SCTD), Since 2002, 15 Years of Data

  • Lifestyles of Health and Sustainability (LOHAS)
  • Consumer Values and Ethical Consumption
  • Corporate Social Responsibility
  • Attitudes and Usage Patterns across 15+ Industries

usa-lohas-consumer-trends-database-chart 1

Scope: 

  • Quantifies the size of the consumer market for environmentally and socially responsible products and services
  • Measures the importance of environmental and societal issues as well as corporate social responsibility
  • Explores environmentally conscious behavior
  • Determines consumer usage of sustainable products and services
  • Annual tracking study in U.S. since 2002 and globally since 2005
 

Methodology:

  • 4,000+ U.S. adults in 4th qtr. 2015, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 1.2%
  • Conducted online
  • 56,000+ U.S. consumers in database
  • Throughout this report, compound annual growth (CAG) is calculated and shown as available and relevant
  • Statistical significance at the 95% confidence level between mutually exclusive groups is indicated with capital letters

 

Global LOHAS Consumer Trends Database® (LCTD) Overview

Global Health & Sustainability Trends DatabaseTM (GHSTD), Since 2005, 10 Years of Data

  • 30+ Countries, Various Topical Studies
  • Environmental Attitudes and Behaviors; Corporate
  • Social Responsibility
  • Diet, Nutrition, Supplement Content
  • Attitudes and Usage Patterns across Industries

global lohas consumer trends database chart

Scope:

  • Quantifies the size of the consumer market for environmentally and socially responsible products and services
  • Measures the importance of environmental and societal issues, healthcare, deforestation, food safety, supplements, as well as corporate social responsibility
  • Explores environmentally conscious behavior
  • Determines consumer usage of sustainable products and services
  • Profiles over 23 Developed and Emerging countries
  • Global tracking studies since 2005

Methodology:

  • Recently expanded with 8 country studies in 2014 interviewing 1,000 -1500 consumers per country
  • Studies conducted online
  • 150,000+ global consumers, spanning 30+ countries, in database
  • Compound annual growth (CAG) is calculated and shown as available and relevant
  • Statistical significance and confidence level across developed and emerging countries are profiled

 

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