LOHAS Consumer Trends Database®
Covers 15 Market Sectors
- Green Building
- Personal Care
- HH Products
Additional Data Points
- 200 LOHAS-related attitudes, concerns about issues, CSR, etc.
- 100+ Category and brand usage patterns
- Green behaviors
- Shopping patterns
- Sources of influence, media consumption
- Complete demographics
Contact NMI for information on the 2013 Study!
- Quantifies the size of the consumer market for environmentally and socially responsible products and services
- Measures the importance of environment and societal issues as well as corporate social responsibility
- Explores environmentally conscious behavior
- Determines consumer usage of LOHAS products and services
- Annual tracking study in U.S. since 2002 and globally since 2005.
- Online methodology
- 4,000+ U.S. adults in 2012, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 2%
- 33,000 Total U.S Adults and 85,000 total global adults
- Discover NMI's proprietary LOHAS consumer segmentation