LOHAS Consumer Trends Database®

Additional Data Points

• 200 LOHAS-related attitudes, concerns about issues, CSR, etc.
• 100+ Category and brand usage patterns
• Green behaviors
• Shopping patterns
• Sources of influence, media consumption
• Complete demographics

Contact NMI for information on the 2013 Study!

• Quantifies the size of the consumer market for environmentally and socially responsible products and services
• Measures the importance of environment and societal issues as well as corporate social responsibility
• Explores environmentally conscious behavior
• Determines consumer usage of LOHAS products and services
• Annual tracking study in U.S. since 2002 and globally since 2005. 
• Online methodology
• 4,000+ U.S. adults in 2012, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 2%
• 33,000 Total U.S Adults and 85,000 total global adults
• Discover NMI's proprietary LOHAS consumer segmentation