Supplements/OTC/Rx Database (SORD)

Additional Data Points

• Usage rates of 80+ products
• Attitudinal statements and beliefs
• Preferred nutritional formats
• Condition/health issue management
• Brands, influence and media
• Barriers to use
• Sources of influence by product type
• Role of doctor, pharmacist
• Consumer directed healthcare attitudes
• Brand usage and shopping behavior
• Interaction concerns
• Demographic measures

• Most comprehensive data and robust data collection vehicle available which examines the intersection of nutritional supplements, OTC, and pharmaceuticals
• Ongoing consumer research among U.S. general population adults
• Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.2%
• Previously conducted in 2006 and 2009
• 2011 research was conducted among over 2,200 general population consumers
• Conducted via on-line methodology