NMI's Boomer Segmentation

ARRIVERS™	STRIVERS™	WORRIERS™	BEWILDEREDS™	PETER PANS™

In good health and proactively managing healthy aging Healthy aging is vital Very satisfied with and feel in control of numerous aspects of life; self-reliant Less negatively affected by economy… have a financial plan and are on target	Emphasis on being healthy, in shape and looking good/younger Importance on various health-related products and services Consider self hip, cool & trendy and want products to reflect that Avid users of technology	Less healthy than expected at this age; suffer from numerous physical ailments Strong concerns about many issues: aging, economy, retirement, healthy diets... Affording care is strong driver and motivator to focus on health	Confused about how to manage multiple healthy aging issues in life In poor health physically, emotionally, financially and socially Very high stress levels Least satisfied with life	Least concerned about aging Don't watch diet or weight Not concerned about big issues such as economy

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