NMI's Health & Wellness Segmentation

WELL BEINGS®	FOOD ACTIVES®	MAGIC BULLETS®	FENCE SITTERS®	EAT, DRINK AND BE MERRYS®

Most health pro-active Market leaders & Influencers Highest organic usage Use some supplements Use many health modalities Most Green	Mainstream healthy Basics, balance and control Desire inherently healthy foods Most influenced by physicians Least eco-friendly Price sensitive	Convenience driven Heavy pill usage - supplements OTC, Rx Health managers vs. preventers Weight managers Least likely to cook at home Least likely to exercise	40% have children in HH Stressed out, want help and control More health kicks but no clear goals Receptive to eco-friendly Active weight loss High social media usage	Least health active Unconcerned about prevention Focused on taste Most price driven Younger

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