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NMI's Healthy Aging Segmentation (18+)

TRADITIONALISTS

HELP SEEKERS

QUE SERA, SERAS

BALANCERS

ACTIVE AGERS

FIRST ADOPTERS

Belief

  • Home, health, and happiness are the markers of a life well-lived

Belief

  • Life is a challenge; but proper direction and guidance can turn challenges into opportunities

Belief

  • Life is a challenge; but proper direction and guidance can turn challenges into opportunities

Belief

  • Stay centered and keep all aspects of life balanced

Belief

  • Live a good life by maintaining a positive attitude and staying healthy and active

Belief

  • Stay current; seek out new solutions to stay at the top of your game

Lifestyle factors

  • Maintaining brain health
  • Preventing disease
  • Relationships, especially with doctor

Lifestyle factors

  • Desire energy
  • Financial health
  • Stress relief would improve quality of life

Lifestyle factors

  • Important to have enough money to live on
  • Basic necessities

Lifestyle factors

  • Balancing home and work
  • Eating nutritiously
  • Leisure time is important
  • Environmentally-oriented
  • Exercisers

Lifestyle factors

  • Relationships with family/friends
  • Vacations and travel
  • Good support system
  • Exercisers

Lifestyle factors

  • Having a rewarding job
  • Experimental
  • Maintaining weight
  • Having money to retire

Attitudes

  • Live healthy to remain independent
  • Personal relationships replacing possessions
  • Contribute in life

Attitudes

  • Seek new ways to manage health
  • Live healthy to get proper nutrition
  • Want to be in control

Attitudes

  • Keep stress at bay
  • Looking to lighten load of 24/7 lifestyle
  • Tend to live in the moment

Attitudes

  • Seek anti-aging solutions
  • Live healthy to keep a healthy body and mind
  • Relax and enjoy life
  • Desire individualism

Attitudes

  • Inner health equals outward healthy appearance
  • Best years still ahead of me
  • Control my destiny

Attitudes

  • Usually the first to try new products and services
  • Seek ways to prolong health and vitality

Descriptors

  • Family person
  • Independent
  • Traditional
  • Patriotic

Descriptors

  • Homebody
  • Loving
  • Stressed

Descriptors

  • Hard working
  • Intelligent
  • Skeptical

Descriptors

  • Knowledge seeking
  • Spiritual
  • Fun seeking
  • Hardworking

Descriptors

  • Self confident
  • Satisfied with life
  • Optimistic
  • Healthy

Descriptors

  • Family oriented
  • Hardworking
  • Loving

Demographics

  • 67 yrs old
  • Female skew
  • Very high net worth

Demographics

  • 45 yrs old
  • Female skew
  • Highest BMI

Demographics

  • 37 yrs old
  • Male skew

Demographics

  • 44 yrs old

Demographics

  • 45 yrs old
  • Highly educated

Demographics

  • 40 yrs old

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