strategic solutions for

people, planet and profit

Segmentation Algorithms & Panels

More than a decade of segmentation refinement, validated across 20+ countries and dozens of products/services, and fueled by robust annual surveys to deliver statistically reliable and accurate consumer segmentation models:

Segmentation Panels and Algorithms

Segment analysis can be used for:

  • Category and brand purchases
  • Cross-category purchases
  • White space and new concept opportunity development
  • Value of potential promotions
  • How to identify and reach your target
  • Track progress and course correction
  • Volume estimates
  • Maximizing media planning and placement

NMI's proprietary segmentation classifications are also overlaid on the National Consumer Panel (Nielsen and IRI), Spectra®, BASES® and MRI. They can be overlaid on other panels or client databases on a custom basis.

NMI's LOHAS and HWTD segmentation algorithms add value and insight to a full range of activities:

  • Qualitative research to provide focused consumer perspectives
  • Quantitative research to optimize focus and strategic analysis
  • National Consumer Panel and Spectra for detailed transactional and behavioral analysis
  • Nielsen's BASES testing of concepts
  • MRI's Survey of the American Consumer collects user and volumetric data on thousands of media habits
Licensing

NMI's proprietary segmentation algorithms can also be licensed for use within a client's primary qualitative or quantitative consumer research and is ideal for:

  • Ideation
  • Volumetrics
  • Communications strategy
  • Media planning
  • Tracking

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