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Custom
Analysis
The
LOHAS database can be customized to analyze attitudes and
purchase behaviors of specific consumer segments. This
activity makes the LOHAS database relevant to your particular
business. Following are some of the topics that you can
analyze across your chosen consumer group(s):
-
General
consumer psychographics for various environmental,
social, CSR, spiritual, and personal growth issues
will help
you understand your target consumers' values.
-
Awareness,
interest, understanding, and usage of LOHAS products and
services (click here for specific products
and services
covered) will help you quantify the market opportunity
and gauge your competitive position.
-
Specific
product attributes and benefits driving consumer interest
will allow you to position your product to
address consumers' primary needs and identify
new product development ideas.
-
Brand
usage of over 100 mainstream and sustainable brands will
help you to answer questions such as efficacy
of
marketing efforts to date, closest competitors, etc.
-
The
importance of various sources of influence, measured for
each product category, plus readership of over
40 different magazines and 20 different news sources
identifies
which
sources consumers trust most and access most frequently.
-
Consumer
shopping patterns at specific stores, memberships in particular
organizations, and participation
in
a variety of civic, cultural, and religious organizations
will
allow you to understand how your consumer behaves
and
identify
new channel and business opportunities.
-
Demographics
will complete the picture of who your consumer is.
By
cross-tabulating the answers to the dozens of attitudinal,
psychographic,
awareness, usage, behavior,
and demographic
questions, you will develop a solid
understanding of who your consumer is and how to communicate
with them
most effectively.
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