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Methodology

The LOHAS Consumer Trends Database‘ is based upon primary research of 6,000+ U.S. general population adults, within a 2,000+ household sample drawn annually from a representative 7-million U.S. consumer panel. The results of this survey are nationally projectable to the U.S. adult population, statistically valid at a 95% confidence level to +/- 2%. The study utilizes a leading research firm to field the questionnaire (Harris Interactive) and was designed, managed, and analyzed by The Natural Marketing Institute.