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NMI's Proprietary Research Tools

The LOHAS Consumer Trends Database

Understanding the LOHAS Market Report

Overview

Custom Analysis  

Report

Segmentation

Sponsorship

Methodology

Market Size

LOHAS Index

LOHAS Japan

Custom On-Site LOHAS Consumer Workshops


Sponsorship

All of the LOHAS data can be applied to your strategic planning. By participating in this annual study, you:

  • Develop a detailed understanding of who the LOHAS consumer is

  • Determine the commonalities, differences, and overlap of the LOHAS consumer with YOUR consumer target

  • Identify how your products and brand(s) currently align within the LOHAS marketplace

  • Identify specific product attributes and benefits that drive consumer purchase

  • Determine how to speak to the LOHAS consumer in the most meaningful and relevant way

  • Determine the most effective and efficient methods to reach the LOHAS consumer and your target

  • Determine how best to get your specific message across to the LOHAS consumer and your target

The LOHAS sponsorship includes the following specifics:

- Proprietary question space

- Data books containing the responses to all core questions as well as your proprietary questions. Data is provided on the general population, the 4 LOHAS segments, and 10 customized segments (banner points) of your choice.

- Analysis and written report of your proprietary questions across your chosen banner points

- A LOHAS report of your choice

- One day of on-site consulting

Contact Gwynne Rogers to learn more.

 

 

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