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FOR IMMEDIATE RELEASE
Contact:
Nancy White
The Natural Marketing Institute
215.513.7300 ext. 225
Nancy.White@NMIsolutions.com
New NMI Study Reports 2004 Health & Wellness Industry Sales at $68 Billion
Harleysville,
Pa. (January 24, 2005) – The
Natural Marketing Institute (NMI) announced today that
retail sales within the consumer packaged goods health
and wellness industry reached $68 billion in 2004. That
constitutes a total growth of 8.5% over 2003. These findings
are part of NMI's
annual research study of 2,000+ U.S. consumer households, The
Health and Wellness Trends Database™(HWTD).
NMI
Managing Partner Steve French states, "Despite
recent economic challenges, consumer spending last year in
the health and wellness industry continued to rise. We project
this trend to continue with sales reaching more than $73
billion in 2005." This outlook was corroborated by
the Consumer Confidence Board when it reported that 2004
saw an increased economic expansion and job growth with an
even more favorable outlook in 2005.
The
industry's top category sales continue to be among
functional and fortified foods/beverages, which at $23.4
billion, represent 34% of the total industry. The biggest
percentage of growth versus 2003 however, is in organic foods/beverages
(+18%) as the following chart illustrates.
Segment |
2001 (Billions)
|
2003 (Billions)
|
2004 (Billions)
|
Growth vs. 2003
|
4 YEAR CAG* |
Functional
and fortified foods & beverages |
$18.4 |
$21.8 |
$23.4 |
7% |
8.3% |
Vitamin,
minerals, herbal & dietary
supplements |
$17.1 |
$17.9 |
$19.0 |
6% |
3.6% |
Natural foods and beverages |
$9.6 |
$10.8 |
$11.3 |
4% |
5.6% |
Organic foods and beverages |
$7.6 |
$9.2 |
$10.9 |
18% |
12.8% |
Personal care |
$2.4 |
$3.5 |
$4.0 |
14% |
18.6% |
TOTALS |
$55.1 |
$63.2 |
$68.6 |
8.5% |
7.6% |
*Compound
Annual Growth
This
data will be published in March 2005 in NMI's 2005
Health and Wellness Trends Report (HWTR). This
comprehensive report contains more than 200 pages of
data and analyzes the consumer attitudes, behaviors,
product usage, lifestyles and demographics surrounding
the health and wellness arena. Specific category focus
includes: natural, organic, functional, fortified foods
and beverages; weight loss products; natural/organic
personal care; sports nutrition; dietary supplements;
health-related ingredients; Rx versus OTC versus foods
and supplements in treatment and expanded analysis of
the top trends of 2005. For more information, visit www.NMIsolutions.com.
According
to NMI President Maryellen Molyneaux, "The
2004 data represent a 7.6% overall compound annual growth
since 2001. In addition, the positive and negative changes
in consumer attitudes and behavior present both opportunities
and challenges to marketers who want to stay on the cutting
edge of developing trends. The 2005 HWTR provides
valuable insight into these attitudes and behaviors and is
an excellent resource to assist with strategic business planning,
new product development and marketing communications."
###
NMI
is a strategic consulting, market research, and business
development company specializing in the health, wellness,
and sustainable marketplace. For more information on the
Organic Consumer Trend Report or NMI's other proprietary
research reports and services, visit NMI's web site
at www.NMIsolutions.com.
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