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FOR
IMMEDIATE RELEASE
Contact: Nancy White
The Natural Marketing Institute
215.513.7300 ext. 225
Nancy.White@NMIsolutions.com
NMI
Reports 2002 Health & Wellness Industry At $59 Billion
Harleysville,
Pa. (January 22, 2003) -- Despite challenges in the U.S.
economy, The Natural Marketing Institute's
(NMI's) Health and Wellness Trends Database (HWTD)
-- based on an annual research study of 2,000+ U.S. consumer
households --- reported sales of $59 billion within the
consumer packaged goods health and wellness industry, representing
7.3% growth versus 2001.
NMI
Managing Partner, Steve French states, "The industry's
strength is currently within functional and fortified foods/beverages
(+11%), organics (+17%), and natural/organic personal care
(+15%). Vitamins, minerals, and herbals show continued maturation,
however HWTD insight indicates renewed, positive trends.
The
findings are part of NMI's recently published consumer
research report, The 2003 Health and Wellness Trends Report
(HWTR). This comprehensive 200+ page report analyzes the
dynamic consumer attitudes, behaviors, product usage, lifestyles
and demographics surrounding the world of health and wellness
across specific categories including: natural, organic, functional,
fortified foods and beverages, as well as weight management
products, natural/organic personal care, dietary supplements,
and expanded analysis of specific nutritional ingredients.
According
to NMI President Maryellen Molyneaux, "The
data indicates a 10% compound annual growth rate, with projected
sales of $86 billion by 2006. With this growth comes an evolution
of consumer nuances, and how they play into strategic development,
new product initiatives, marketing communications, and overall
business planning. As such, the 2003 HWTR is a valuable resource
for identifying specific opportunities and challenges within
the health and wellness marketplace."
NMI is a strategic consulting, market research, and business
development company specializing in the health and wellness
marketplace. For more information, contact Joe
Marra at 215-513-7300
ext 222 or visit www.NMIsolutions.com.
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