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FOR IMMEDIATE RELEASE
Contact: Nancy White
The Natural Marketing Institute
215.513.7300 ext. 225
Nancy.White@NMIsolutions.com
Harleysville, Pa. (February 25,
2004) – The Natural Marketing Institute (NMI), the leading
provider of strategic consulting and market research services
within the health, wellness, and sustainability industries,
today expanded on one of the trends it has identified as having
a significant effect on the health and wellness marketplace.
This trend is the third in the series of "NMI's Top 10 Trends of
2004."
Trend #3:
"Wellness" Transfers To Multiple,
Non-Traditional Industries
Consumer demand has driven the
growth of health and wellness products in the food, beverage,
supplement and personal care segments. Now, NMI notes that
consumers are increasingly seeking healthy qualities in the
products and services once considered not directly associated to
health. "Consumers are manifesting their drivers of usage across
many consumable products, and transferring relevant and specific
wellness benefits to a range of other industries, products, and
services," said Steve French, NMI Managing Partner.
For example,
consumer interest in renewable energy is as much about reducing
the personal health impacts of pollution as it is about cleaning
up the environment. NMI's LOHAS (Lifestyles Of Health And
Sustainability) Consumer Trends Database™ shows that 64
percent of the American population cites "environmentally
friendly" as an important attribute for their energy source,
while 61 percent of the general population cites "low impact on
human health." Similarly, consumer purchases of home improvement
products - previously chosen solely on the basis of
functionality and appearance - are now also driven by various
health and environmental concerns. "Non-toxic" is an important
attribute for 49 percent of the general population and "low
fumes" is important to 38 percent when purchasing building
products.
These trends
are evident across many other industries including financial
investing, tourism, media, appliances, electronics,
transportation, and numerous others.
NMI's Top Trends of 2004 are the
result of the company's annual Health and Wellness Trends
Database™ and LOHAS Consumer Trends Database™
research projects, based on research studies from over 15,000
U.S. consumer households. The databases are nationally
projectable to the general population and statistically valid to
+/-2%.
NMI is a strategic consulting, market research, and business
development company specializing in the health, wellness,
and sustainable marketplace. This release is the third in a series of eleven articulating NMI's Top 10 Trends of
2004. For more information visit us on-line at www.NMIsolutions.com/news.html.
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