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FOR IMMEDIATE RELEASE
Contact:
Nancy White
The Natural Marketing Institute
215.513.7300 ext. 225
Nancy.White@NMIsolutions.com
NMI To Unveil New Boomer Consumer Research at NCOA/ASA Joint
Conference
Baby Boomers Face a Myriad of Issues as they Age
Harleysville, Pa. (February 2007) – The
Natural Marketing Institute (NMI) will debut their latest
Boomer research at the Joint Conference on the National Council
on the Aging (NCOA) and the American Society on Aging (ASA)
in Chicago March 7-10, 2007.
NMI Managing Partner Steve French will
present the latest findings from NMI’s 3rd annual Healthy Aging/Boomer
Database™ consumer research study during multiple
sessions at the 2007 Joint Conference. The Healthy Aging/Boomer
Database™ was created by NMI to examine one of
the most influential segments of our society, both economically
and ideologically. The research is used to identify drivers
of shifting Boomer paradigms, determine unmet Boomer needs,
explore underlying Boomer attitudes, and identify marketplace
opportunities.
A range of findings from the research that will be presented
include:
-
The New Retirement: Two-thirds of Boomers indicate
a desire to get a part-time job they really enjoy after
they retire; A third indicate they’ll work part time
for a while, while another third indicate they’ll
work part-time or full-time for as long as possible
-
Staying Connected: Three out of five Boomers are
trying to maintain a healthy lifestyle in order to spend
more time with their children/grandchildren; a majority
of Boomers have embraced technology such as computers,
cell phones, etc.
-
Quality of Life: Having the
energy to do the things they want to do is the main
reason that 83% indicate they maintain a healthy lifestyle – even
more so than keeping a healthy body, looking younger
or preventing disease; however, more than 7 in 10 Boomers
feel their lack of energy prevents them from participating
in certain activities they enjoy, with a similar portion
stating their lack of energy is caused by the amount
of stress and anxiety in their life
-
Financial Insecurity: Only 2 out of 5 Boomers
feel they have a secure financially sound plan for retirement,
with only 25% stating they feel they have a lot of control
over having enough money to retire; in addition, three-quarters
of Boomers fear that a major illness will destroy their
financial security
-
Nutrition and Diet Challenges: Over half of Boomers
feel that their weight has dramatically changed how they
make food choices; while four out of five agree that healthy
eating is a primary way to promote healthy aging, half
of all Boomers do not have the discipline to go on a strict
diet; and a third of Boomers are confused about what they
should be doing when it comes to healthy eating
Conducted in January 2007
among 1,112 Boomers aged 42-61, the data is nationally
representative, balanced to the U.S. Census, and has a
margin of error of +/- 2.6%. For
more information on NMI’s Healthy Aging/Boomer Database™,
visit NMI’s website at www.nmisolutions.com/healthy_aging.html or
contact us at 215-513-7300. NMI is a strategic consulting,
market research, and business development company specializing
in the health, wellness, and sustainable marketplace.
The nation's two largest professional
associations in aging -- The American Society on Aging
(ASA) and the National Council on Aging (NCOA) -- are collaborating
again to offer the most dynamic educational conference
and networking opportunity in North America for professionals
in the field of aging. This
not-to-be-missed conference will feature over 900 sessions
covering a diverse range of topics in aging and will showcase
innovative programs, foster policy discussion and advocacy,
and share cutting-edge research findings. Over 4,000
ASA and NCOA members and other professionals will come to
Chicago to network with colleagues and attend sessions. For
more information or to register, please visit www.agingconference.org.
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