FOR IMMEDIATE RELEASE
Contact: Nancy White
The Natural Marketing Institute
215.513.7300 ext. 225
Nancy.White@NMIsolutions.com

Boomers Searching for Energy and Brain Health

(Second in a series of three releases related to the Boomer market.)

Harleysville, Pa. (March 2006) – What do Baby Boomers fear most about aging? Half indicate that losing mental capacity is their biggest fear. And 46% of Boomers already state that their brain fitness has declined from 10 years ago. Furthermore, almost a quarter feel their ability to think through daily situations is worse than a year ago and 2 out of 5 feel their memory is worse than a year ago. So what are Boomers going to do to conquer these problems?

Boomers' attitudes towards their physical health are just as important with almost 2 out of 3 Boomers indicating that fatigue tops their list of fears related to the aspects of aging. In fact, having enough energy is among the top three largest unmet need states of Boomers with 66% indicating that having enough energy is important to them, but only 15% are satisfied with their energy levels.

According to NMI Managing Partner Steve French, “So if you're rich or poor, healthy or unhealthy, if Boomers don't have the energy to do what they want to do, it's all moot. In addition, there's also a major disconnect between what Boomers understand is the correct behavior to follow in order to maintain health and what they actually do. For example, while 9 out of 10 feel exercise is they primary way to promote healthy aging, more than a quarter (27%) admit to not exercising at all and 37% only work out 2 or fewer days a week. Adding to all the quandaries, 4 out of 10 are confused about what they should be doing to eating healthy.”

So how are Baby Boomers expecting to stay healthy as they age? Three out of 5 believe that advances in healthcare are going to cure any diseases they get and 4 out of 5 believe those advances will extend their lifespan – thereby relying upon the healthcare system and medical science to alleviate the harm they may be doing to themselves.

These are just some select findings from NMI’s Healthy Aging/Boomer Database™ study that was conducted in January 2006 among 1,502 Boomers aged 41-60. The data is nationally representative, balanced to the U.S. Census, and has a margin of error of +/- 2.6% For more information on NMI’s Healthy Aging/Boomer Database™, visit NMI’s website at http://www.nmisolutions.com/healthy_aging.html or contact us at 215-513-7300.

###

NMI is a strategic consulting, market research, and business development company specializing in the health, wellness, and sustainable marketplace. For more information on NMI’s other proprietary research reports and services, visit NMI’s web site at www.NMIsolutions.com.

< back to Press Releases main page