FOR IMMEDIATE RELEASE
Contact: Nancy White
The Natural Marketing Institute
215.513.7300 ext. 225
Nancy.White@NMIsolutions.com

NMI Survey Reveals Americans' Increased Need For Dietary Supplements

Harleysville, Pa. (April 15, 2003) -- Based on a recent survey of 1,028 American, conducted in March 2003 by The Natural Marketing Institute (NMI), 45% of U.S. consumers indicate that they have increased needs for vitamins, minerals and dietary supplements.  This percentage is up from 41% in October 2002.  Based on the current challenges and overall category stagnation, these consumer attitudes may indicate a precursor to  the future revival of vitamins, minerals, herbals and dietary supplements.

Demographically, these indicators are even higher for middle-aged American 36-55 years old (with 53% stating increased needs for supplements) and for women (52%).  With regards to income, polarization is evident with higher than average interest in both the "less that $50,000" income group and the "more than $75,000" group.  Geographically, Americans in the central portions of the U.S. are more likely to state the increase need for supplements compared to those living on the coasts.

"These increased needs are the result of several factors; one being increased stress from World political and economic situations," states Maryellen Molyneaux, NMI president.  "There are significant opportunities for the dissemination of science=based supplement information that would help consumers, such as that available from the Dietary Supplement Information Bureau at www.supplementinfo.org." states Molyneaux.

NMI is a strategic consulting, market research, and business development company specializing in the health and wellness marketplace. For more information, contact Steve French at 215-513-7300 ext 214, email Steve@NMIsolutions.com or visit www.NMIsolutions.com.

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