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FOR IMMEDIATE RELEASE
Contact:
Nancy White
The Natural Marketing Institute
215.513.7300 ext. 225
Nancy.White@NMIsolutions.com
Corporate Social Responsibility and its Impact on Consumers
Corporate social responsibility has been
a hot topic lately and with good reason. According to
a recent study by the Natural Marketing Institute (NMI),
almost 90% of the U.S. population state that it is important
for companies to not just be profitable, but to be mindful
of their impact on the environment and society. Although
actual behaviors are, at times, different, the implications
of this attitude on business operations are far-reaching.
Just over 70% of consumers indicate that knowing a company
is mindful of their impact on the environment and society
makes them more likely to buy their products or services,
and nearly 50% state it makes them more likely to buy
their stock.
These are just a few of the key findings
from the NMI's
new consumer research report: Corporate Social Responsibility:
Consumer Understanding and Influence. This report quantifies
consumer attitudes regarding corporate social responsibility
(CSR) and the influence that CSR has on consumer interaction
with companies and brands. Specific barriers, drivers, sources
of influence, and other CSR-related topics are also examined.
This data is drawn from NMI's fourth annual
LOHAS Consumer Trends Database™. Throughout the
report, NMI analyzes the CSR-related attitudes and behaviors
of the general population as well as its four proprietary
consumer segments (LOHAS, NOMADICS, CENTRISTS and INDIFFERENTS).
Understanding the differences between each of these consumer
segments will allow you to market to them in a more productive
manner and develop long-term relationships.
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NMI is a strategic consulting, market
research, and business development company specializing
in the health, wellness, and sustainable marketplace. For
more information on NMI's
trend reports, proprietary databases and other services,
visit NMI's web site at www.NMIsolutions.com.
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