The Latest LOHAS Activities at NMI!

2005 LOHAS Consumer Trends Database™

NMI's 2005 U.S. LOHAS Consumer Trends Database (LCTD) research fielded earlier this year and is ready for custom analysis and data mining. Now with four years of trended data among 8,000+ consumers,you can use this syndicated data to  learn how you can generate insightful analysis on your consumer target and to explore opportunities in the LOHAS marketplace.

New Understanding the LOHAS Consumer Reports™

NMI has published three new LOHAS consumer research reports: A Focus on Foods & Beverages, A Focus on Personal Care, and Corporate Social Responsibility. Each of these comprehensive reports analyzes consumers' dynamic attitudes, behaviors, product usage, lifestyles and demographics. Theyand will help you develop a strong understanding of this rapidly-evolving marketplace, including consumer target identification, what drives their purchase, and how best to communicate with them. To For more information and Tables of Contents, please visit our website: http://www.nmisolutions.com/r_lohas.html. Other LOHAS reports for specific industries, including A Focus on Green Building and A Focus on Energy-Efficient Electronics and Appliances, are also availableforthcoming.

The LCTD Expands to Japan

In 2005, the LOHAS research was expanded to Japan. If you're looking for data about the Japanese marketplace relating to various LOHAS industries, this is the database for you. This Japan LCTD includes hundreds of attitudinal and behavioral measures across a variety of topicsabout the LOHAS marketplace. And our customized analysis can assist you with target identification, user profiles, and product driver analysis – allowing you to create an optimal business strategy. The Japan LCTD is undertaken in partnership with E-Square, a leading Japanese consultancy.

2006 LCTD Subscriptions

The 2006 LCTD study will field in early 2006, so now is the time to secure your participation. A sponsorship package subscription will allow you to include proprietary/custom survey questions exclusive about to your business and consumersproduct/service category. You'll also receive custom data tables,, custom analysis, and custom written reports and a copy of our 35-page general report, Understanding the LOHAS Consumer™  (specific to the industry of your choice). Participate in both the U.S. and Japan LOHAS studies for added value and comparative analysis.

LOHAS.com Website Launched

A new website dedicated to the LOHAS market has been recently launched by Conscious Media. The site (www.LOHAS.com) is an invaluable resource to anyone looking for LOHAS-related information.  The website features an article by NMI's Steve French and Gwynne Rogers – LOHAS Market Research Review: Marketplace Opportunities Abound.  Learn how and why mainstream companies are becoming increasingly involved with numerous LOHAS markets.  To read the article, click here: http://www.lohas.com/journal/trends.html.

For more information on any of NMI's LOHAS activities, please contact Gwynne Rogers at 215-513-7300, ext. 227 or via email at: Gwynne@NMIsolutions.com.