FOR IMMEDIATE RELEASE
Contact:Nancy White
The Natural Marketing Institute
215.513.7300 ext. 225
Nancy.White@NMIsolutions.com

NMI Announces Top Ten Trends of 2004

Harleysville, Pa. (October 14, 2003) -- The Natural Marketing Institute's (NMI) presents their Top 10 Trends of 2004.  These trends are the result of NMI's 5th annual Health and Wellness Trends Database™ (HWTD) and the 2nd annual LOHAS (Lifestyles of Health and Sustainability) Consumer Trends Database™, both based on research studies from 2,000+ US consumer households.  Both databases are nationally projectable to the general population and statistically valid to +/- 2%.

NMI's Top 10 Trends of 2004:

1. American Populations Exhibits "Wellness Polarization"
2. A Shift From Consumer Value To Consumer Values
3. "Wellness" Transfers To Multiple, Non-Traditional Industries
4. Nutritional Maturation: From General To Specific Benefits
5. External/Current Events Affect Health-Related Priorities
6. Organic This, Organic That --- Beyond Foods/Beverages
7. Demographic Fragmentation Creates Wellness Opportunities
8. Convenience & Availability Migrates Across Industries
9. Functionally & Purity Drive Many Consumer Goods
10. The Weight Loss/Diet Epidemic:  it's All About Lifestyle

The LOHAS database covers a range of products and services, including efficient electronics and appliances, natural/organic food and beverages, green cleaning and household products, renewable power, green alternative/hybrid transportation.

This release is the first of an eleven part series,  In upcoming months, NMI will disseminate a new release focusing solely on each of the Top 10 Trends, providing in-depth data and perspective.  Come explore tomorrow's trends today!

NMI is a strategic consulting, market research, and business development company specializing in the health and wellness marketplace. For more information visit us on-line at www.NMIsolutions.com.

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