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CONSUMER
RESEARCH ALERT
U.S.
HEALTH & WELLNESS TRENDS GAIN MOMENTUM
November
15, 2002
Based
on a recent survey of 1,068 Americans, conducted during
October 2002 by The Natural Marketing Institute (NMI), 55%
of all consumers state they care more about personal health
and wellness then they did a year ago, (with less than 2%
stating they care less.) Among those that are more concerned
about
health and wellness, 76% state that food safety concerns
have had an effect, 66% state the impact of personal health
issues,
and 43% state the effect of September 11th as playing a role
in their increased health and wellness needs.
In
addition, with more than 40% of all Americans stating
they have "increased the amount of time they spend with family," NMI's
general population survey also shows specific positive trends
and opportunities that will impact the health and wellness
industry, including:
- 42%
say they have increased need for vitamins, minerals,
and supplements
- 33%
state they have increased interest in environmentally
friendly products
- 56%
say they have the need for a more balanced lifestyle
- 37%
state they have increased desire for relaxation products
and services
- 24%
state they have increased desire for organic products
The
increased need for health and wellness --- including
organic, environmentally friendly, and relaxation products
--- is clear.
As over 50% of Americans increase their focus on health and
wellness, significant opportunities exist for the development
of relevant and meaningful products and services to meet
these compelling consumer needs.
In
addition, the economic, social, and security issues Americans
are facing also lead to other specific product opportunities.
With 39% of all U.S. consumers stating they have gained weight,
37% stating they are more stressed and anxious, and 27% stating
increased needs for prescription medications, the demand
for these growing products will continue to gain momentum.
"
There has been a renewed sense of consumer health and wellness
urgency," states Steve French, NMI Managing Partner. Furthermore,
Mr. French states that, "combined with the complex array
of consumer behavior, the need for products and services that
solve specific problems will continue to escalate. Therefore,
understanding marketplace shifts is vital to recognizing the
true impact of health and wellness as it relates to today's
current events."
The
data from the survey of 1,000+ U.S. households was generated
by NMI's newest consumer research
vehicle, HealthBeat Interactive
(HBI) --- based on a strategic alliance with Harris Interactive.
To learn more about how you can customize your own proprietary
questions (for a fraction of the cost of traditional
consumer research methodologies), please contact Steve
French, NMI
Managing Partner, at 215-713-5300 (ext. 214) or via e-mail
to steve@NMIsolutions.com.
HealthBeat
Interactive (HBI) allows organizations to capture consumer
opinions and attitudes regarding proprietary
specific
products, brands, new product concepts, and other vital
measures across any topic of their choice. HBI is the
perfect tool
for tracking and measuring key factors such as consumer
awareness, sources of influence, consumer attitudes,
usage patterns,
drivers
of behavior, effects of advertising, and much more.
Check out www.NMIsolutions.com for more information.
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