FOR IMMEDIATE RELEASE
Contact: Nancy White
The Natural Marketing Institute
215.513.7300 ext. 225
Nancy.White@NMIsolutions.com

New Insights:  Health, Wellness & Hispanic Marketing

Research shows Hispanic consumers represent a unique health & wellness opportunity

Harleysville, Pa. (November 24, 2003) - The Natural Marketing Institute (NMI) the leading provider of strategic consulting and market research services in the health and wellness industry, today released its new Hispanic Health and Wellness Opportunities Report filled with powerful implications and dynamic opportunities for integrating health and wellness platforms into the Hispanic marketplace.

According to NMI's findings, Hispanic consumers are significantly more interested in natural and organic products than the general population, more likely to shop the natural products channel, and more likely to want their stores to carry natural and organic products.  In fact, despite their somewhat higher price sensitivity, Hispanic consumers actually spend more than the average consumer on healthy, organic and natural products.

"Hispanic consumers are more likely to believe in the overall benefits of natural and organic products," explains Maryellen Molyneaux, President of The Natural Marketing Institute.  Molyneaux explains, "Marketers who target the Hispanic segment will realize the increasing power of this consumer dynamic as the United States Hispanic population tops ninety million by 2050.

The new Hispanic Health and Wellness Opportunities Report applies NMI's comprehensive Health and Wellness Trends Database™ research methodology to the Hispanic consumer population.  NMI's new Hispanic report provides deep insight into the opportunities within this demographic segment, including their attitudes, beliefs, in-market behavior and product usage, as well as their health and medical conditions.

NMI also publishes the annual Health and Wellness Trends Report (HWTR) - a comprehensive 200+ page report, referencing five years of trended data, compiled from more than 2,000 US households.  The HWTR analyzes the dynamic consumer attitudes, behaviors, product usage, lifestyles and demographics surrounding the world of health and wellness across specific categories including: natural, organic, functional, fortified foods and beverages, as well as weight management and sports nutrition products, natural/organic personal care, dietary supplements, and expanded analysis of specific nutritional ingredients.

NMI is a strategic consulting, market research, and business development company specializing in the health, wellness, and sustainable marketplace.   For more information visit us on-line at www.NMIsolutions.com.

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