For Immediate Release
Contact: Nancy White
November 26, 2001
215-513-7300 ext 225
Nancy.White@NMIsolutions.com

NMI Launches New Monthly Omnibus Research Product

Harleysville, Pa.—The Natural Marketing Institute (NMI) has announced its newest general population, quantitative consumer research tool, HealthBeat Interactive™ --- a monthly omnibus survey of 1,000 American households. According to Steve French, NMI's managing partner, "HealthBeat Interactive™ is a comprehensive turnkey approach to consumer research. It allows companies the opportunity to customize their own proprietary research in an efficient manner at a fraction of the cost of many other custom research methodologies."

This exclusive NMI service is the result of a strategic alliance with Harris Interactive, the leading market research firm harnessing the power of the Internet to gather market intelligence and opinions. Through the utilization of Harris' seven million-member U.S. general population consumer panel, each HealthBeat Interactive™ study queries 1,000 U.S. general population consumers. The data is nationally projectable and statistically valid.

HealthBeat Interactive™ allows organizations to capture proprietary consumer opinions and attitudes regarding specific products, brands, new product concepts, and other vital measures across any topic of their choice. This research is the perfect tool for tracking and measuring key factors such as consumer awareness, sources of influence, consumer attitudes, usage patterns, drivers of behavior, effects of advertising, and much more.

Participating companies may ask as little as one question --- or as many questions as they like. The deadline for question submission is the first of every month. The omnibus survey is then fielded on the 12th of every month, and survey results and analysis are completed by the last day of the month. The cost per question is $900 or less, and includes data tabulation across 10 demographic measures and summary analysis.

"By combining NMI's extensive expertise in the health and wellness marketplace and HealthBeat Interactive™, we can assure any research objective will be achieved in a timely and efficient manner," said French.

To learn more about HealthBeat Interactive™ go to www.NMIsolutions.com.

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