| Topic |
Page |
| HWTD Research Methodology |
3 |
| Research Definitions |
4 |
| Target Segment Executive Summary |
5-6 |
| HEALTH AND WELLNESS CONSUMER SEGMENT |
|
|
| Segment Size, Chart and Overview |
7 |
| Health and Wellness Segmentation Explanation & Definitions |
8 |
| Target Consumer By HWTD Segmentation |
9 |
| Well Beings |
10 |
| Food Actives |
11 |
| Magic Bullets |
12 |
| Fence Sitters |
13 |
| Eat, Drink & Be Merrys |
14 |
| HEALTH AND WELLNESS ATTITUDINAL ANALYSIS |
|
|
| Health Proactivity |
15 |
| Motivators for Maintaining Healthy Lifestyles |
16 |
| Drivers of Healthy Lifestyles |
17 |
| BRANDING, PRICING, and OTHER INFLUENCE
FACTORS |
|
|
| Product Adoption, Branding & price Sensitivity |
18 |
| Health and Medical Conditions |
19 |
| Food Selection and Attitudes |
|
|
| General Eating attitudes |
20 |
| Specific Food Selection Criteria |
21 |
| General Selection Attitudes & Natural/Organic selection
Attitudes |
22 |
| Food and Beverage Usage |
23 |
| SUPPLEMENT ATTITUDES AND USAGE |
|
|
| Top Supplement usage |
24 |
| Attitudes Toward Supplements |
25 |
| Healthcare and Medication Usage |
26 |
| TARGET DEMOGRAPHICS & LIFESTYLE
CHARACTERISTICS |
|
|
| Demographic Summary of Target Consumer |
27 |
| Household Income |
28 |
| Employment |
29 |
| Age Breakdown |
30 |
| Participation in Physical Activities |
31 |
| NMI Capabilities |
32-33 |
| Contact Information |
34 |
|
|
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