Understanding attitudes and core beliefs of the target audience is crucial to ultimately influencing purchase decisions and establishing product loyalty. As so, NMI has a unique range of qualitative research tools to meet your specific needs.

NMI's experienced moderators and interviewers have an integrated understanding of consumers, the marketplace, and the marketing needs of our clients. NMI's qualitative methodologies are extensive and customized to your specific goals and objectives.

These tools include:

• Focus groups
• One-on-one interviews
• Ethnographic studies
• Anthropologic shopping studies
• Trade/retailer surveys
• Professional groups (super groups)
• Language analysis
• Perceptual mapping