Evaluating opportunities is in the forefront of NMI's repertoire of services, and a complete examination of the "proof of concept" and "depth of concept" is vital to any strategy.

And calculating accurate volumetric/sales estimates is imperative for business planning and the cogent setting of objectives.

Similarly, the consistent tracking of benchmarks, such as awareness, usage, attitudes, and purchase behaviors, provide essential in-market evaluation that depict the level of success in achieving specific objectives.

NMI's robust quantitative methodologies are ideal for these and many other strategic initiatives as part of NMI's Business Development Model. Beyond questionnaire development and fielding, NMI assists in defining objectives and conducting data analysis utilizing a wide range of statistical techniques, such as cross-tabulations, regression analysis, attribute evaluation, hierarchical clustering, k-means and latent class algorithm testing, and iterative positioning.

In the end, NMI provides a comprehensive report identifying key findings and actionable recommendations. The quantitative methodologies we employ cross a range of activities, and are customized to fit your specific needs, including:

• Mail-home research studies
• Interactive research studies
• Consumer target identification studies
• In-home product tests
• Volumetric modeling
• Cross-usage modeling
• Cross-tabulation analysis
• Consumer segmentation modeling
• Multi-channel scanner data analysis

NMI also has a range of proprietary research tools and quantitative consumer databases in which to meet your needs:

Health and Wellness Trends Database (HWTD)
LOHAS Database
HealthBeat Interactive (HBI) Monthly Omnibus
Product Attribute Trend Identifier (PATI)
Segmentation Screener/Algorithm
NMI's Consumer Target Optimizer—coming soon!
Brand Equity Tracking (BET)—coming soon!