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Understanding the LOHAS
Market: The Emerging Ethical Consumerism Movement
This 85+-page report provides a general
overview of the LOHAS marketplace and of the five new NMI
LOHAS segments. It explores how NMI’s proprietary
LOHAS consumer segments differ in attitudes toward the
environment, society, corporate social responsibility,
and health. It also provides an introduction to their behavior,
sources of influence, and demographics.
The opportunities for business are numerous, and include
the identification of relevant consume target groups, the
development of new products, the connection with corporate/brand
social and nutritional responsibility, the development of
meaningful consumer communications plans and many other strategic
initiatives. Discover like-minded industries with which to
evolve new partnerships, develop new marketing programs and
reach consumers in nontraditional ways by recognizing the
opportunities within the LOHAS market.
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