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Understanding the LOHAS Market

This 120+-page report provides a general overview of the LOHAS marketplace and of the five NMI LOHAS segments. It explores how NMI’s proprietary LOHAS consumer segments differ in attitudes toward the environment, society, corporate social responsibility, and health. It also provides an introduction to their behavior, sources of influence, and demographics.

The opportunities for business are numerous, and include the identification of relevant consume target groups, the development of new products, the connection with corporate/brand social and nutritional responsibility, the development of meaningful consumer communications plans and many other strategic initiatives. Discover like-minded industries with which to evolve new partnerships, develop new marketing programs and reach consumers in nontraditional ways by recognizing the opportunities within the LOHAS market.