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| Hard Copy |
$4,000 |
| Site License (includes
PDF, Word Document, hard copy and site rights
for internal network usage across one company
division/brand) |
$6,000 |
| Additional site
rights are available per company division/brand. Contact
NMI for more details and pricing |
Table
of Contents | Order
Report
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Understanding the
LOHAS Market:
A Focus on Foods & Beverages
This 120+-page report provides a general
overview of the LOHAS marketplace and of the five NMI
LOHAS segments. It explores how NMI’s proprietary
LOHAS consumer segments differ in attitudes toward the
environment, society, corporate social responsibility,
and health. It also provides an introduction to their behavior,
sources of influence, and demographics.
It will include specific focus on consumer
attitudes, purchase drivers, usage rates and sources of
influence for food and beverages. Analysis of the attitudes
and behavior of the five new proprietary consumer segments
(LOHAS, NATURALITES, CONVENTIONALS, DRIFTERS and UNCONCERNED)
as well as organic product users is included. Learn which
healthy, environmental, sustainable, and CSR benefits appeal
to each target.
This report provides the reader with an understanding of
how the LOHAS consumer segments interact with the food and
beverage marketplace, what types of products they are interested
in, where they go for information, how they behave in-market,
as well as other demographic and behavioral measures.
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