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Understanding the LOHAS Market: A Focus on Personal Care

This 120+-page report provides a general overview of the LOHAS marketplace and of the five NMI LOHAS segments. It explores how NMI’s proprietary LOHAS consumer segments differ in attitudes toward the environment, society, corporate social responsibility, and health. It also provides an introduction to their behavior, sources of influence, and demographics.

It will include specific focus on consumer attitudes, purchase drivers, usage rates and sources of influence for natural and organic personal care. Analysis of the attitudes and behavior of the five new proprietary consumer segments (LOHAS, NATURALITES, CONVENTIONALS, DRIFTERS and UNCONCERNED) as well as natural and organic product users is included. Learn which environmental, sustainable, and CSR benefits appeal to each segment.

This report provides the reader with an understanding of how the LOHAS consumer segments interact with the personal care marketplace, what types of products they are interested in, where they go for information, how they behave in-market, as well as other demographic and behavioral measures.