Electronic Version (PDF) $2,500 Report Summary | Order Report 2006 Condition-Specific Supplement Report™ Table of Contents NMI’s Proprietary Research Tools NMI’s Health & Wellness Trends Database™ - Summary Overview Supplement/OTC/Rx Database™ (SORD): Methodology & Objectives Condition Specific Growth Outpacing Other Supplements Condition Specific Usage Across Age Groups Specialty Groups Highlight Niche Opportunities Value of Condition Specific Supplements Increases with Age Top Health Issues Consumers Are Concerned About Preventing Top Health Issues Consumers Are Managing Lifetime Value Opportunities Lack of Energy Concern Over Prevention and Management of Heart Related Conditions Prevention Barrier→Perceived Need Barriers to Use for Heart Managers Managing Tangible Numbers Arthritis Preventers and Managers Obstacles for Arthritis Managers & Preventers Women’s Conditions Vision Treatment Message Effectiveness A Continuum of Motivations of Supplement Use Top Conditions for Which Consumers Would Use Supplements to Treat & Prevent Secondary Conditions for Which Consumers Would Use Supplements to Treat & Prevent Condition Specific Use Low Among Condition Managers Message Missing Targets Profiling the Condition Specific Market & User Condition Specific User is More Involved in Prevention and Treatment Ways Condition Specific Users Maintains a Healthy Lifestyle Condition Specific Users Food Consumption Household Expenditures on VMHS Perceived Effectiveness of Vitamins & Minerals for Prevention and Treatment Initial Management/Treatment Methods for Less Serious Conditions Cross Usage of Alternative Healthcare Methods Cross Usage of Other Supplement Categories Types of Condition Specific Supplements Used Barriers Ingredient Source and Format Preferences Role of Clinical Evidence Role of Clinical Evidence Across Types of Condition Specific Users Brand Loyalty Condition Specific Users as Adopters and Influencers Sources of Influence Summary