Electronic version (PDF) and Site License (Word documents and PowerPoint file with access to charts and site rights for internal network usage across one company division) $9,500 Summary | Order Report Evolution of Natural, Organic & Premium Personal Care Report Evolution of Natural, Organic and Premium Personal Care Report TABLE OF CONTENTS Copyright Notice/Contact Information Research Methodology Executive Summary CHAPTER 1: NMI's Personal Care Consumer Segmentation Model NMI Personal Care Consumer Segmentation Definitions Composition of Segments by Gender Composition of Gender by Segment Composition of Age by Segment Composition of Ethnic Groups by Segment Demographics NMI Personal Care Consumer Segmentation Model Shows Marketing Opportunities SEEKERS Exhibit Highest Concerns with Their Appearance Brand Users Show Varied Membership in Segments CHAPTER 2: Personal Care Attributes, Ingredients, and Influences Personal Care Preferences by Gender Personal Care Preferences by Gender and Generation Importance of Product Attributes by Gender Importance of Product Attributes to Women across Segments and Generations Importance of Product Attributes to Men across Segments and Generations Importance of Specific Personal Care Ingredients by Gender Ingredients Avoided in Personal Care Products by Gender and Segment Women and Beauty from the Inside Out Nutrition and the Skin Connection – Males Decision Factors for Personal Care Products by Gender and Generation Personal Care Purchase Influences Personal Care Purchase Influences by Gender CHAPTER 3: Female Personal Appearance Concerns Personal Appearance Concerns of Females Personal Appearance Concerns of Females by Generation Attitudes Toward Personal Care Attitudes Toward Personal Care by Gender CHAPTER 4: Women's Products for FACE Facial Product Purchases Facial Product Purchases by Generation Natural, Organic, Premium Facial Products Purchased Natural, Organic, Premium Facial Products Purchased by Total Female Population Top Product Attribute Desires for Facial Care Less Important Facial Care Attributes Top Facial Product Attribute Desires by Generation CHAPTER 5: Women's Products for HANDS/BODY Hand/Body Products Purchased Hand/Body Products Purchased by Generation Natural, Organic, Premium Hand/Body Products Purchased Natural, Organic, Premium Hand/Body Products Purchased by Total Female Population Top Attribute Desires for Hand/Body Products Less Important Hand/Body Product Attributes Hand/Body Top Product Attributes by Generation Comparisons of Most Important Attributes across Facial and Hand/Body Products CHAPTER 6: Women's Products for HAIR Hair Care Products Purchased Hair Care Products Purchased by Generation Natural, Organic, Premium Hair Care Products Purchased Natural, Organic, Premium Hair Care Products Purchased by Total Female Population Top Hair Care Attributes/Desires CHAPTER 7: Male Personal Care Concerns, Attitudes, Behaviors, and Product Usage Purchase Behavior for Products Specifically Designed for Men Male Personal Care Purchasers by Segment Demographic Profile of Purchasers of Male Personal Care Products Demographic Profile of Men Who Purchase Personal Care versus Those Who Don't Type of Men's Products Purchased by Gender Generational Differences in Types of Men's Products Purchased Natural, Organic, Premium Men's Products Purchased Type of Men's Facial Products Purchased Male Concerns about Personal Appearance Issues Male Concerns about Personal Appearance Issues by Generation Male Personal Care Preferences CHAPTER 8: Shopping, Service, Spending and Brands Shopping Channels for Facial Care Products Shopping Channels for Body Care Products Shopping Channels for Hair Care Products Female Channel Shopping Comparisons across Categories Male Channel Shopping Comparisons across Categories Service Level Preferred When Purchasing Personal Care Products Service Level Preferred by Store Type Shopper Monthly Expenditures on Personal Care Products by Gender Monthly Expenditures on Personal Care Products by Gender and Age Types of Personal Care Brands Used Top Personal Care Brands Used Brand Usage by Gender (Over 5%) CHAPTER 9: The LOHAS Effect LOHAS Consumers - Early Adopters of Eco-Friendly, Natural and Organic Natural & Organic Product Usage Understanding of "Sustainability" Incorporation of Values in the Purchase Decision Values Supported by Willingness to Pay a Premium Corporate Social Responsibility Effects on Personal Care Brands