Published 2007

Hard Copy $7,500 Electronic Version (PDF) and Site License (Hard Copy, Word Document, Access to charts in PPT and site rights for internal network usage) $12,500 Additional Hard Copies $200 each Individual chapters (PDF) (See Table of Contents for per chapter prices) $1,500-$3,500 Report Summary | Order Report

TABLE OF CONTENTS

Copyright Notice/Contact Information
Research Methodology
Abbreviations

CHAPTER 1: FUTURE OF THE INDUSTRY

Introduction
U.S. Organic Industry Sales
Total U.S. and Global Organic Product Introductions
Total Global Organic Product Introductions by Region
The State of Organic Consciousness in America
The Politics of Organic
Supply and Demand Issues
The Comparative Importance of Organic Products
Trends in Organic Usage in the General Population
Cross Usage among Organic Category Users
NMI Trends Affecting the Organic Marketplace — The New Fear Factor
NMI Trends Affecting the Organic Marketplace — Seize the Moment
NMI Trends Affecting the Organic Marketplace — A Deeper Values Experience
NMI Trends Affecting the Organic Marketplace — Back to the Future
NMI Organic Category Predictions

CHAPTER 2: ORGANIC CONSUMER SEGMENTS

DEVOTEDS
DEVOTEDS at a Glance
TEMPERATES
TEMPERATES at a Glance
DABBLERS
DABBLERS at a Glance
RELUCTANTS
RELUCTANTS at a Glance
Universe of Users by Segment
Demographic Profile of Organic Segments
Summary Organic Beliefs of the Four NMI Segments
Leisure and Lifestyle Activities of the Four NMI Segments
Magazine Readership among Segments
Top 20 Magazine Readership among DEVOTEDS and TEMPERATES
Bottom 20 Magazine Readership among DEVOTEDS and TEMPERATES
Sources of Influence among DEVOTEDS
Concern with Prevention of Health Issues among Segments
Incidence among Consumer Segments: More Serious Medical Conditions
Managing Less Serious Health Issues
Weight Management and Body Mass Index (BMI) Comparisons
Exercise Habits among Segments

CHAPTER 3: SHOPPING FOR ORGANIC

Spending on Organic Foods & Beverages
Spending on Organic
Willingness to Pay Premium for Organic
Channels Shopped for Organic Foods and Beverages
Channels Shopped Most Often for Organic Foods and Beverages
Cross Channel Shopping
Shopping “Locally”
Specific Retail Shopper by Segment Membership
Specific Fast Food Shopper by Segment Membership
The Wal-Mart/Target Effect
Internet Shopping among Organic Segments
Merchandising Preferences
Purchase Criteria Differences
Organic Away from Home

CHAPTER 4: PATHWAYS & BARRIERS TO USAGE

Top Drivers of a Healthy Lifestyle among Organic Consumer Segments
Six-Year Trends: The Importance of Natural & Organic Foods
Reasons for Maintaining a Healthy Lifestyle
Healthy Diet Challenges
Nutrient Deficiencies
Organic and Related Terminology Awareness
Top 10 Reasons to Use Organics
Pathways to Usage among Segments
Regulations versus Perceptions
Trended Understanding of Organic Regulations
Organic Attributes and the Organically Grown Label
Food Purity Issues
Organic Usage Justification
Organic Trust & Understanding
Organic Credibility
Other Barriers to Trial
Price Resistance
The Impact of Price on Segments’ Purchase Patterns
Emerging Platforms for Organic Growth

CHAPTER 5: INGREDIENTS – ISSUES & OPPORTUNTIES

The Desire for Healthy Ingredients
Nutritional Connection for DEVOTEDS and DABBLERS
Label Monitoring: Positive Ingredients
Ingredient Watch By Organic User Parents
Health Benefits of Fiber and Whole Grains
Fiber and Whole Grains – Importance and Usage
Heart Healthy Diet
Health Claims Related to Fiber, Calcium, Antioxidants
Vegetarian, Soy
Allergy Connection to Organics
Allergy Concerns – Gluten Free and Dairy Free
Fat – Trans-Fat, Low, Fat Free
Trended Attitudes toward Sweeteners
Organic Segments’ Attitudes toward Sweeteners
The Organic Family’s Role in Sweetener Usage
Usage of Artificial Sweeteners
Low Glycemic Index and Blood Sugar Management
Rise of Heart Healthy Organic Product Introductions
New Organic Product Launches for Allergy and Additive Conscious Products
Fat, Carb and Sugar Conscious New Product Introductions

CHAPTER 6: BRANDING & INFLUENCES

USDA Certified Organic Label Importance and Influence
Attitudes toward Local and Store Brands
The Effect of Brand Image on Consumer Purchase
Brand Adoption Patterns
Source of Influence for Healthy and Natural Product Purchases
General Interest Magazine Readership Patterns
Health and Wellness Magazine Readership Patterns
The Impact of News Sources/Other Media
Influence of Children on Organic Trial
Influence of Children on Organic Attitudes

CHAPTER 7: FOCUS ON ORGANIC CATEGORIES

Recent Organic Food and Beverage Introductions
Organic Usage: Produce, Packaged Foods, Beverages
Food & Beverage Categories: Duration of Usage
Frequency of Organic Usage: Produce, Packaged Foods, Beverages
Recent Purchase of Specific Organic Food and Beverage Categories
Organic Category Opportunities
Opportunities in Organic Meat and Poultry
Healthy Food and Beverage Usage Overview among NMI Segments
Increased Usage of Healthy Food and Beverages
Children’s Organic Nutritional Foods/Beverages
Mainstreaming of Organic Brands
Organic Brand Usage among Segments
Organic Opportunity among Mainstream Brands
Usage of Natural and Organic Personal Care Products
Spending on Natural & Organic Personal Care
Product Usage among Organic Personal Care Users
Preferred Ingredients
LOHAS Product Attributes
Ingredient Based Benefits
Natural/Organic Personal Care Brand Usage
Sources of Influence on Personal Care Purchases
Awareness and Usage of Organic Clothing and Linens
Usage of Natural/Organic Pet Foods
Supplements – Attitudes and Usage among Organic Users
Opportunities in Organic Supplements
Summary of Opportunities in Organic General Merchandise
Summary of U.S. Organic Product Introductions