NMI’s Consumer Segmentation Models

NMI segments can now be used for your own primary qualitative or quantitative research.

Both The Health & Wellness Trends Database (HWTD) segmentation model and The LOHAS Consumer Trends Database (LCTD) segmentation model provide a valuable tool for many NMI client projects—useful for identifying commonalities and differences between  consumer groups, and perfect for target identification studies.

Now you can utilize either the HWTD or LCTD segmentation models to screen general population consumers for any primary, custom qualitative or quantitative consumer study. Simply query respondents with a short battery of NMI segmentation questions and the statistical algorithm will determine in which NMI segment consumers reside.

This unique segmentation can also be overlaid on custom databases, a great tool for many applications.

Source: 2008 LOHAS Consumer Trends Database

To learn how you can most effectively use the NMI algorithm within your business initiatives, contact Bob McNabb (for the HWTD) or Gwynne Rogers (for the LCTD).