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NMI’s Consumer Segmentation Models
 NMI segments can now be used for your own primary qualitative
or quantitative research.
Both The
Health & Wellness Trends Database (HWTD) segmentation
model and The LOHAS Consumer Trends Database (LCTD) segmentation
model provide a valuable tool for many NMI client projects—useful
for identifying commonalities and differences between consumer groups,
and perfect for target identification studies.
Now you can utilize either the HWTD or
LCTD segmentation
models to screen general population consumers for any primary,
custom qualitative or quantitative consumer study. Simply
query respondents with a short battery of NMI segmentation
questions and the statistical algorithm will determine in
which NMI segment consumers reside.
This unique segmentation can also be overlaid
on custom databases, a great tool for many applications.
Source: 2008 LOHAS Consumer Trends Database
To learn how you can most effectively use the NMI algorithm
within your business initiatives, contact Bob
McNabb (for the HWTD) or Gwynne
Rogers (for the LCTD).
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